Anomaly feedstatistical · not LLM-generated
5 findings · $6,321/dayCriticalGoogle~$2,583/dayProbable conversion-tracking outage on 2026-06-28: Home Insurance — Search⌄
2,481 clicks landed normally but conversion rate collapsed to 0.16% vs a 3.88% baseline (z = -6.3). Traffic was healthy; the pixel/postback almost certainly was not.
→ Verify the conversion pixel/postback fired that day and re-upload offline conversions if the platform supports it. Add a same-day CVR z-score alert.
Open campaign →CriticalMeta~$247/dayCreative fatigue: SOLAR-VID-A “Power Bill Shock”⌄
CTR down 33% vs 3-week baseline (1.71% vs 2.56%) while frequency climbed from 2.1 to 4.1. CPA moved from $25 to $37.
→ Pause SOLAR-VID-A “Power Bill Shock” and rotate in refreshed creative on the same angle ("bill-shock"). The audience is saturated — new hooks, not new audiences.
Open campaign →WarningTikTok~$2,567/daySpend spike on 2026-06-30: Auto Warranty — Spark Ads⌄
Spend hit $3,767 vs a $1,199 daily median (3.1x). Configured daily budget is $1,200.
→ Check for a bid-strategy change, budget edit, or platform pacing bug on that date. Add a spend alert at 1.5x daily budget.
Open campaign →WarningTaboola~$542/dayCPA drifting up: Medicare Advantage — Native⌄
7-day CPA is $21 vs $17 three weeks ago (+23%), with a consistent upward daily trend. Payout is $22/lead, so front-end margin has compressed from $5 to $1/lead (backend email/SMS value adds ~$9/lead on top).
→ Audit placements and audience overlap, refresh the top creative, and test a bid cap near front-end breakeven. Past payout you are still list-building at ~$9/lead backend value — tighten and watch; pause only if CPA clears total lead value ($31).
Open campaign →OpportunityMeta~$382/dayUnderfunded winner: AngleB-v2 Retargeting⌄
14-day ROAS is 3.4x at $394/day, and spend sits at 99% of its $400 budget cap — it has been budget-limited every single day while returning $956/day in profit.
→ Raise AngleB-v2 Retargeting budget ~40% ($400 → $560) and monitor marginal CPA for 3 days before the next step-up.
Open campaign →Campaignslast 7 days
Ask about performance, anomalies, or what to do next. The agent reads the same data as this dashboard and proposes actions for your approval — it never touches spend on its own.