Spend (7d)
$20,122
Leads (7d)
937
CPA
$21.48
Payout/lead
$22
ROAS
1.02x
CPA drifting up: Medicare Advantage — Native~$542/day
7-day CPA is $21 vs $17 three weeks ago (+23%), with a consistent upward daily trend. Payout is $22/lead, so front-end margin has compressed from $5 to $1/lead (backend email/SMS value adds ~$9/lead on top).
Spend & leads (30d)
CPA vs payout (30d)
65+ Desktop
65+, desktop, health interest
budget $1,800/day
| Ad | Headline | CTR (7d) | Freq (7d) | CPA (7d) | Spend (7d) |
|---|---|---|---|---|---|
TAB-NAT-A “2026 Benefits” native · angle: benefits-list | Seniors: Check the New 2026 Medicare Benefits List | 0.32% | 1.9 | $21.70 | $6,183 |
TAB-NAT-B “Grocery Allowance” native · angle: allowance | Some Plans Now Include a Monthly Grocery Allowance | 0.37% | 1.9 | $18.65 | $6,099 |
65+ Mobile
65+, mobile, health interest
budget $1,200/day
| Ad | Headline | CTR (7d) | Freq (7d) | CPA (7d) | Spend (7d) |
|---|---|---|---|---|---|
TAB-NAT-C “Zip Check” native · angle: zip-check | Enter Your Zip to See Plans Available in Your Area | 0.29% | 1.9 | $24.12 | $7,839 |