Spend (7d)
$12,735
Leads (7d)
523
CPA
$24.35
Payout/lead
$42
ROAS
1.72x
Creative fatigue: SOLAR-VID-A “Power Bill Shock”~$247/day
CTR down 33% vs 3-week baseline (1.71% vs 2.56%) while frequency climbed from 2.1 to 4.1. CPA moved from $25 to $37.
Underfunded winner: AngleB-v2 Retargeting~$382/day
14-day ROAS is 3.4x at $394/day, and spend sits at 99% of its $400 budget cap — it has been budget-limited every single day while returning $956/day in profit.
Spend & leads (30d)
CPA vs payout (30d)
Homeowners 35-65 Broad
US homeowners, 35-65, broad
budget $1,500/day
| Ad | Headline | CTR (7d) | Freq (7d) | CPA (7d) | Spend (7d) |
|---|---|---|---|---|---|
SOLAR-VID-A “Power Bill Shock” video · angle: bill-shock | Your Power Company Doesn't Want You Seeing This | 1.71% | 4.1 | $37.47 | $5,021 |
SOLAR-IMG-B “State Incentive” image · angle: incentive | New State Incentives Cut Solar Costs by 40% | 2.04% | 1.8 | $29.78 | $4,943 |
AngleB-v2 Retargeting
Site visitors 30d, lookalike 1%
budget $400/day
| Ad | Headline | CTR (7d) | Freq (7d) | CPA (7d) | Spend (7d) |
|---|---|---|---|---|---|
SOLAR-VID-C “Installer Shortage” video · angle: urgency | Why Solar Installers Are Booked Out for Months | 3.86% | 1.8 | $12.42 | $2,770 |