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Home Insurance — Search

Google · Home Insurance
Spend (7d)
$14,638
Leads (7d)
605
CPA
$24.20
Payout/lead
$28
ROAS
1.16x
Probable conversion-tracking outage on 2026-06-28: Home Insurance — Search~$2,583/day

2,481 clicks landed normally but conversion rate collapsed to 0.16% vs a 3.88% baseline (z = -6.3). Traffic was healthy; the pixel/postback almost certainly was not.

Spend & leads (30d)

CPA vs payout (30d)

Exact — home insurance quotes

kw: [home insurance quotes]
budget $1,400/day
AdHeadlineCTR (7d)Freq (7d)CPA (7d)Spend (7d)
GOOG-RSA-A Quotes
native · angle: comparison
Compare Home Insurance Quotes in 2 Minutes4.95%1.8$22.52$9,502

Phrase — cheap home insurance

kw: "cheap home insurance"
budget $800/day
AdHeadlineCTR (7d)Freq (7d)CPA (7d)Spend (7d)
GOOG-RSA-B Savings
native · angle: savings
Homeowners Are Overpaying $600/yr on Insurance4.11%1.8$28.07$5,137