Spend (7d)
$14,638
Leads (7d)
605
CPA
$24.20
Payout/lead
$28
ROAS
1.16x
Probable conversion-tracking outage on 2026-06-28: Home Insurance — Search~$2,583/day
2,481 clicks landed normally but conversion rate collapsed to 0.16% vs a 3.88% baseline (z = -6.3). Traffic was healthy; the pixel/postback almost certainly was not.
Spend & leads (30d)
CPA vs payout (30d)
Exact — home insurance quotes
kw: [home insurance quotes]
budget $1,400/day
| Ad | Headline | CTR (7d) | Freq (7d) | CPA (7d) | Spend (7d) |
|---|---|---|---|---|---|
GOOG-RSA-A Quotes native · angle: comparison | Compare Home Insurance Quotes in 2 Minutes | 4.95% | 1.8 | $22.52 | $9,502 |
Phrase — cheap home insurance
kw: "cheap home insurance"
budget $800/day
| Ad | Headline | CTR (7d) | Freq (7d) | CPA (7d) | Spend (7d) |
|---|---|---|---|---|---|
GOOG-RSA-B Savings native · angle: savings | Homeowners Are Overpaying $600/yr on Insurance | 4.11% | 1.8 | $28.07 | $5,137 |